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Unfilled calendar gap: CALCULATED as (max capacity per week − current bookings per week) × your close rate × your average job value × 52 weeks. This is the most conservative input — it depends entirely on the numbers you enter, not industry estimates.
After-hours contact share (38%): Verified across independent industry call-data sources reporting 35–40% of local service calls arrive outside business hours. [1]
After-hours miss rate (85%): Estimated. Most local service businesses have no staffed phone coverage after 5pm, on weekends, or on holidays. 85% reflects typical after-hours unavailability for a business without an answering system — your actual rate depends on whether you personally catch calls after hours.
Won't call back (85%): Verified across multiple independent consumer-behavior studies reporting that 85% of callers who don't reach a live person do not attempt a second call. [2]
Total opportunity: We show your full reachable opportunity, not a promised recovery figure. No automated system captures 100% — a good one recovers a meaningful share. We'd rather show you the real number and let the results speak than pin a percentage we can't guarantee.
Industry defaults (job value, close rate, and weekly contact volume) are estimated averages from publicly available industry research. Replace them with your real numbers for the most accurate result.
This calculator is for illustrative purposes only. Actual results depend on your specific call volume, close rate, average job value, the speed of your system's response, and local market conditions. Results vary by business.
Sources: [1] Aggregated local-business call-timing data, 2024–2026. [2] Aggregated consumer callback-behavior studies, 2025. [3] First-responder advantage: 78% of customers choose the business that responds first (industry lead-response data).